Getting Started

1. How to embed VoteAmericaPlus tools

Overview

Embedding VoteAmericaPlus tools lets your audience take action, such as registering to vote or verifying registration, directly on your website.

It is fast, secure, and requires no special technical expertise.

How to embed a tool

1. Log into your VoteAmericaPlus customer portal at secure.voteamerica.org.
2. Navigate to the Embed codes page at secure.voteamerica.org/embed.
3. Select the tool you would like to embed (for example, Register, Verify, or Vote by Mail).
4. Copy the two lines of JavaScript embed code.
5. Paste the code into the HTML of your website where you want the tool to appear. This works the same way as embedding a YouTube video.

Customization options

You can customize the appearance of your embedded tools:

• Button color
• Link text color

These small updates allow your embedded tools to match your site’s look and feel while maintaining accessibility and VoteAmerica’s trusted branding.

Please email sales@voteamerica.org for customizations.

Tracking embedded tool performance

Every embedded action is automatically attributed to your organization in your VoteAmericaPlus dashboard.

2. Using Easy Links

Overview

Easy Links are the quickest way to start using VoteAmerica tools without needing to add code to your website.

Each link directs voters to a lightly branded VoteAmerica page tied to your account, and all resulting actions are automatically attributed to you.

How Easy Links work

When you create your VoteAmericaPlus account, a set of Easy Links is automatically generated for you, one for each voter tool.

For example:

https://voteamerica.org/l/YourOrg/verify/

Each link:

• Opens a hosted VoteAmerica page
• Tracks voter actions back to your organization
• Can be used immediately in any outreach channel

By default, your URL will have an auto-generated numeric ID and you will have the chance to select a unique vanity name in the customer portal.

Where to Use Easy Links

You can share your Easy Links anywhere your audience engages:

• In emails or text messages
• On your website or blog
• In social media posts
• In digital ad campaigns

Each action taken through an Easy Link will appear in your VoteAmericaPlus dashboard with full attribution.

Example

3. Understanding your customer portal

Overview

Your VoteAmericaPlus customer portal is the command center for managing your account, tools, and data.

You can access it anytime at secure.voteamerica.org.

Free-tier features

All customers can:

• Access easy links for each VoteAmericaPlus tool
• Access embed codes for each VoteAmericaPlus tool
• View action counts by tool type, state, and user age group
• Invite team members to collaborate

Paid-tier (VoteAmericaPlus) features

VoteAmericaPlus subscribers unlock additional tools and insights, including:

• Acquisition: Exportable user-level data including email and SMS opt-in
• Detailed action data: Browse and filter voter actions in real time
• Export tools: Download full CSV exports of your data
• Integration management: Connect your account to Action Network, EveryAction, or data warehouses
• Campaign performance tracking: Use UTM codes to track campaign performance
• Microsites: Access to microsites hosted by VoteAmerica and advanced analytics

Accessing the portal

1. Visit secure.voteamerica.org.
2. Log in with your organization’s credentials.
3. Use the left-hand navigation menu to access tools, integrations, or account settings.

4. Tracking campaign performance

Overview

Tracking how voters interact with your VoteAmericaPlus tools helps you understand what works and optimize future outreach.

You can track performance using UTM parameters and JavaScript events.

Using UTM parameters

UTM parameters are small pieces of text you add to a URL that help you identify where your traffic came from.

Example

https://voteamerica.org/l/YourOrg/register/?utm_campaign=2025_gotv&utm_medium=email&utm_source=newsletter

When a voter completes an action using this link, those UTM details are saved with the action data in your dashboard and exports.

Recommended UTM Fields

You can use UTMs to:

• Attribute actions to specific campaigns
• A/B test different messages or channels
• Track ROI across outreach programs

Using JavaScript events

Embedded tools also produce JavaScript events when voters start and complete actions.

These can be used to send information to external tools such as Google Tag Manager or Meta Pixel.

This lets you build custom analytics dashboards or track conversion events within your marketing platforms.

5. Setting up a microsite

Overview

A VoteAmericaPlus microsite is a branded voter center hosted by VoteAmerica.

Microsites are the easiest way to give your audience a central hub for all voter tools and election information.

Key features

• Hosted and maintained by VoteAmerica
• Deployed to a subdomain of voteamerica.org (for example, YourOrg.voteamerica.org )
• Can include an analytics dashboard with page views and referral details
• Optimized for mobile and desktop

Customization options

Microsites come with light branding flexibility out of the box. You can customize:

• Logo
• Primary and secondary colors
• Header and footer text
• Footer links

If your organization needs a more customized design, we can support advanced builds for select partnerships.

How to request a microsite

Email sales@voteamerica.org to get started with a microsite.

6. Integrating with your CRM

Overview

VoteAmericaPlus offers several integration options for syncing voter action data to your CRM or data warehouse.

You can manage these integrations directly through your customer portal or with support from our team.

Real-time CRM syncs

Action Network

• Available to manage directly within the customer portal.
• Syncs voter actions in near real time.
• Ideal for organizations already using Action Network for email and engagement.

EveryAction

• Requires setup and approval by the VoteAmerica team and the VAN support team.
• Once approved, actions will sync automatically to your EveryAction account.

Overnight data warehouse syncs

VoteAmericaPlus also supports overnight bulk syncs for organizations in data warehouse environments.

Available options:

• Community Tech Alliance PAD (requires coordination with CTA)
• The Movement Cooperative Haven (requires coordination with TMC)

These bulk syncs ensure all voter actions are securely transferred for analysis and reporting.

How to connect an ActionNetwork integration

1. Log into your VoteAmericaPlus customer portal.
2. Navigate to the company settings section at secure.voteamerica.org/settings
3. Toggle on the Actionnetwork integration
4. Follow the connection instructions or request setup support if required.

Interested in the other integrations?

• For EveryAction reach out to sales@voteamerica.org
• If you want to sync your VoteAmericaPlus data to CTA PAD / Hopper, email info@techallies.org or submit a request via the Community Tech Alliance website.
• If you are a VoteAmericaPlus customer and TMC member, reach out to sales@voteamerica.org to ask for your TMC sync to be enabled. We will provide you with a VoteAmericaPlus subscriber ID, which you will need to provide to your TMC support contact to start syncing your VoteAmericaPlus data.

7. Follow-up emails from VoteAmerica

Overview

VoteAmerica automatically follows up with voters after they interact with your tools. These messages ensure voters complete their actions, receive important details, and are encouraged to take the next step in their voting journey.

There are two types of follow-ups: Immediate and Delayed.

Immediate action follow-ups

These messages are sent right after a voter takes an action.

When action is required

If a voter needs to do something to complete their task, they will receive an email with detailed instructions and any necessary forms.

• Example: A voter registers in a state that requires printing and mailing a form. They receive an email with the form attached and mailing instructions.

When information might be needed later

If the voter received information they may want to refer to later, VoteAmerica emails them a copy.

• Example: A voter uses the Calendar tool and is emailed their list of upcoming elections.

When the action is complete and there’s a smart next step

If the voter finished their task, VoteAmerica sends guidance on what they can do next.

• Example: A voter verifies their registration and lives in a Permanent Absentee Voting state. They receive an email with instructions on how to sign up for Permanent Absentee Voting.

Delayed action follow-ups

Delayed follow-ups help voters finish what they started or return at the right time.

When a voter drops off before finishing

If a voter starts a workflow but does not complete it, VoteAmerica emails them about 30 minutes later with instructions to finish.

• Example: A voter begins the Register tool but never chooses between online or print/mail options.

When a voter needs to come back later

Some voters need to return later to complete their task. VoteAmerica automatically reminds them by email and text.

• Example:
  • A FutureVoter user did not have their ID handy. They are sent a reminder that evening.
  • A FutureVoter user is too young to pre-register. They are sent a reminder when they reach the required age.

When action is required but not yet completed

If a voter has not completed a required step, VoteAmerica sends reminder emails or texts one and two days later.

• Example: A voter is emailed a registration form but has not downloaded or mailed it yet.

8. Election Reminders

Overview

VoteAmerica’s election reminder program keeps voters informed of key election deadlines and helps ensure they never miss a chance to vote.

Reminders are automatically sent to voters who use any VoteAmerica tool or opt in directly.

Reminder types

VoteAmerica sends reminders based on state-specific timelines and eligibility rules.

Channels

Reminders are sent via:

• Email: The core channel for all reminders.
• SMS: Used for select campaigns for voters who have opted-in to receive text messages.

How voters join the program

Any voter who uses a VoteAmericaPlus tool is automatically added to the email reminder program, ensuring continued engagement and support through every election cycle. There is a checkbox to opt-into text messages as well.

Example reminder flow

1. Voter checks registration using https://voteamerica.org/l/YourOrg/verify/ .
2. They receive an email confirmation.
3. Weeks later, they receive a reminder about their state’s registration deadline.
4. Closer to Election Day, they receive information about where and how to vote.

9. Civic Data API

Overview

The VoteAmericaPlus Civic Data API provides up-to-date information about elections, deadlines, and voting laws across all 50 states and Washington, DC.

This is the same data used to power VoteAmerica’s tools and election information pages. VoteAmerica’s Civic Data API is a paid offering.

What the Civic Data API includes

The API surfaces more than 80 data points per state, including:

• Registration deadlines and requirements
• Vote-by-mail and absentee ballot rules
• Permanent absentee voting availability
• Election URLs and contact information
• State and federal election dates

Developers and partners can use this data to power their own custom voter centers, tools, or election info pages.

How to access the API

You can find documentation and API keys here:

https://docs.voteamerica.org/api/

To explore field definitions and available data, visit:

https://www.voteamerica.org/civic-data-api/

Support

If you would like to use the Civic Data API for your organization, contact your VoteAmerica representative or email sales@voteamerica.org to request access credentials.