Promoting your tools in email, social media, and events

Last updated: November 2025

Applies to: All VoteAmerica Plus customers

Summary

Your VoteAmerica tools are most effective when they are actively promoted. This article provides best practices for driving traffic through email, social media, and in person events.

Email best practices

• Add a clear call to action such as “Check your voter registration” or “Find your polling place.”
• Place links early in the email for higher visibility.
• Use easy links for quick access.
• Add voting prompts to regular newsletters, not only election specific messages.
• Use a footer link that appears in every email you send.

Social media best practices

• Share actionable posts that direct people to a single tool.
• Provide context about why an action matters, such as registration deadlines or absentee rules.
• Use easy links for simple sharing.
• Reshare content during high traffic periods such as election weeks.

Event and in person best practices

• Include double checking your registration during the check-in process.
• Use QR codes that link to your tools or microsite.
• Include calls to action in printed materials or handouts.
• Display your easy links on screens during presentations or workshops.
• Encourage staff and volunteers to guide supporters through the tools directly on their phones.

Need help?

We'd love to help you run the most successful program possible! Contact sales@voteamerica.org for help