Best Practices for Evergreen Voter Mobilization


Last updated: November 2025

Applies to: All VoteAmerica customers


In this article

Summary

This guide walks you through how to create an evergreen voter-mobilization program using VoteAmerica Easy Links, embedded tools, and microsites. Learn how to add tools to your site, track results, and keep your audience engaged year-round.

Why Evergreen Mobilization Matters

Turnout is chronically low in U.S. elections, especially local and state contests, but that’s where most decisions are made.

  • 99.9% of elected officials serve at the state and local level and ~70% of these positions are nonpartisan.
  • There are no off years. More officials will be elected in 2025 than in 2024.
  • Informational barriers are the top reason people do not vote.

Embedding or sharing VoteAmerica tools helps your audience know when and how to participate in every election.

How It Works

  1. Use Easy Links, a microsite, or embed our software

    Add tools to your website or outreach in minutes. Embedding is as easy as adding a YouTube video, or use Easy Links for instant sharing.

  2. Voters engage

    Visitors can register, verify registration, find polling places, or request a mail ballot.

  3. Track results

    Hourly updates appear in your VoteAmerica dashboard.

  4. Access your data

    Export voter-level data with a paid VoteAmerica Plus plan.

  5. Stay in touch

    Voters automatically receive election reminders and follow-up emails.

Why It Works

Persistent reminders

Voters who use your tools are automatically reminded of upcoming elections so they never miss a deadline.

Plug-and-play tools

Each VoteAmerica tool can be embedded on your site with one line of code, or shared instantly with an Easy Link.

Measurable impact

Track all actions in your VoteAmerica portal and watch engagement grow.

Getting Started

Creating an evergreen voter program is simple:

  • Link to your VoteAmerica tools, Easy Links, or microsite from your main menu or footer.
  • For multiple tools, build a Voting Hub that lists and links to each option.
  • The more visible the placement, the more traffic you’ll get.
  • No website? Share Easy Links through email, SMS, or social media.

Website Examples

Feel Good Action

  • Promotes voter tools in both its menu and footer.

  • “VOTE VOTE VOTE” dropdown links to six tool pages.

    feelgoodaction.org

Voters of Tomorrow

  • Features a Voting Hub page linked from its main navigation.

  • The hub explains each tool and links users to the right action.

    votersoftomorrow.org

Microsites

VoteAmerica offers customizable microsites hosted on voteamerica.org.

Link to your microsite from your website header, footer, or share directly in outreach.

View a demo microsite

Using Easy Links

Easy Links are the fastest way to start mobilizing voters.

Each link points to a lightly branded VoteAmerica page tied to your organization.

Where to use Easy Links

  • Email and SMS campaigns
  • Social media posts
  • Blog or website links
  • QR codes at live events

All activity through your Easy Links appears automatically in your VoteAmerica dashboard.

Tool Example Easy Link
Verify https://verify.voteamerica.org/YourOrg   
Register https://register.voteamerica.org/YourOrg   
Locate https://locate.voteamerica.org/YourOrg   

Additional Ways to Drive Traffic

  • Add a “Check your registration” link in your email footer.
  • Plan stand-alone civic-engagement emails in your content calendar.
  • Use QR codes during events or presentations.
  • Add civic calls to action in your onboarding emails.
  • Include Easy Links in digital ads or partner promotions.

Partner Spotlights

Quizlet

VoteAmerica partnered with Quizlet to help college students learn about voting through interactive flashcards and study guides.

Promotion channels included:

  • Social media posts
  • User emails
  • In-platform messages

View Quizlet’s Election Flashcards

Credit Karma

Credit Karma integrated VoteAmerica tools via API, reaching hundreds of thousands of voters within three months:

  • 494,960 registered to vote
  • 32,925 requested absentee ballots
  • 65,228 verified registration
  • 708,049 requested election reminders

Read the Credit Karma Case Study

Business Insider article

Choosing the Right Tool

Audience Recommended Tool Why
General population Verify 80% of Americans are already registered. Asking them to confirm registration drives higher completion rates.
18-year-olds, movers, or name changers Register Helps new or recently moved voters update records.
Youth under 18 Future Voter Encourages pre-registration and lifelong civic habits.
Residents of AZ, IL, MD, MI, MN, MT, NJ, NM, VA Permanent Absentee Voting (PAV) PAV voters have turnout rates 13 points higher than others. Read the PAV research

Key Takeaways

  • Keep it simple. Limit embeds to one tool per page so the voter knows what to do.
  • Stay true to your brand. You know your audience best; we supply the tools.
  • Be positive. Encouraging messages increase trust and participation.
  • Iterate over time. Start small and improve as your program grows.

Next Steps

  1. Add VoteAmerica Easy Links, embeds, or microsite to your site or campaigns.
  2. Promote your tools across all communication channels.
  3. Track engagement in your VoteAmerica customer portal.

Together, we can simplify civic participation and increase turnout in every election.

Need Help?

Check out these related articles:

Or contact us at sales@voteamerica.org.